Best Styles x Behavioural Finance
Why simple is not always better

In the first two articles of our series, we followed our two decision-making angels, the “rational angel” and the “instinctive angel”, as they grappled with emotional biases and the limits of knowledge. We continue our reflection by looking at our brain’s tendency to simplify and streamline the data available to us, and the self-deception that our instinctive angel derives from that simplification.